In her day-to-day life, Pru Chapman helps to shape and grow businesses. As a coach and mentor, Chapman works predominantly with female business owners from a range of creative industries. But, it's her own latest creative endeavour, the One Wild Ride podcast that prompted this Sincere interview. One Wild Ride serves up a varied palette of good news stories through Pru's casual conversations with ordinary people doing the extraordinary.
Can you tell us about that very first conversation that sparked your One Wild Ride podcast journey? Paint us a picture of the where, why and how.
It was actually quite an internal process. I had been running my business for a number of years and felt strongly that I had more to share. I craved a creative outlet where I could free flow with people, places, and experiences that were calling me at the time. I can’t actually remember how I landed on it being a podcast, it was just a medium that I really personally enjoyed and wanted to join in on.
In your work as a business coach, you are very much a connector of people. Do you see One Wild Ride as an extension of that?
One Wild Ride is an extension of what I do for sure. It’s really become a platform for me to talk to my ‘why’ of being in business, and the power of business being a force for good.
I think right now in the world we lack connection on a host of different levels, so in the podcast, I’m always looking to connect people with their purpose, with one another, and with themselves.
This project is one created more for impact than profit. Can you tell us about that?
Absolutely. The thing that gets me most excited about business (and the main reason I’m in the game) is that it’s an incredible tool for change. There is so much power we have as consumers to create the world we want to live in through the purchasing choices that we make, and the companies and movements we engage in I love showcasing companies and people that are making this happen.
In addition, I firmly believe that profit-for-purpose is the way forward. Creating a more circular and supportive economy where the stronger take care of the weaker. That’s the world I want to live in, so this is my piece in contributing to that.
You spend most of your time helping others grow their businesses. How was talking to people often at their peak a different experience for you?
I have an incredibly curious mind, so when I’m interviewing someone at their peak I just always want to know how they did it. I think that resonates with my listeners. Yes, we want to be inspired, but we also want to be able to do it too.
The podcast offering is saturated at the moment. Did it worry you trying to find your point of difference in that market?
I have to disagree, I think we’re just seeing the start of podcasting. There are currently about 500k podcasts in the world and over 600 million blogs. So I was certainly keener on creating a podcast.
In terms of whether I’d find a point of difference, I wasn’t worried at all. I firmly believe that if you stay in your own lane, and follow your passions, values, and experiences you will always stand out – no-one else can be you.
You have to be curious about people to want to sit down with a cup of tea and hear their life stories. Who are the most interesting people to you?
People that are creating a positive difference are always the most interesting people to me. It demonstrates that we’re values aligned and that they’re living this life in a conscious, curious and engaged state.
You had a great line up of interviewees on this first season. Do you have a favourite interview?
I love all of them for different reasons. I think the conversation with Alex from Verve Super around financial literacy in women was a really important one, the no-BS throw down I had with Tess Robinson about building a company from scratch, Delta Kay a beautiful Aboriginal woman, and Tess Guinery for her complete vulnerability in walking us through her creative process – all stood out for me. But honestly, I loved recording each and every episode, and our listeners have loved them equally too.
Were there any big surprises during the course of those conversations?
For me, the willingness of my guests to be so open and vulnerable is really incredible. I admire their strength and courage in speaking from their hearts, and there are always such beautiful and surprising stories to share.
You really are focused on the good news story with One Wild Ride. Why was that so important for you?
Really simply, I think that you can be part of the problem or part of the solution. In Episode 3 I spoke with Lou Bannister from Lunch Lady a lot around the 24 –hour negative news cycle, and I really want to be part of the solution to that.
There’s honestly so much goodness happening in this world right now, and the stories often don’t get told because our media is fear-mongering. I want people to finish listening to One Wild Ride feeling inspired and ready to action positive change.
An underlying theme of sustainability, conscious living, and social impact is woven into most of these conversations. Was that one of the clear goals of the podcast brief for you?
Not at the beginning, but it became really clear really early on. When I started I just followed what felt good, and the process really quickly revealed my values in the stories I was drawn to tell.
Can you share any of the prospective interviewees for the coming season?
I could tell you, but then I’d have to kill you ;) There are so few surprises in life, I’m dedicated to keeping the magic alive.
A podcast is a huge undertaking while running another very busy business. What are you most proud of in seeing One Wild Ride out there now?
It’s always the feedback from our listeners. Honestly, if an episode inspires one piece of connection, or positive action, even an internal insight, it’s all worth it.
Do you have any tips for others looking to take the leap into the podcast sphere?
Like any new venture, just start! You’ll find your feet, your groove, and your audience by starting. For the techy side of things Pat Flynn has some great resources, but honestly, just hit record and go!
If you were being interviewed for your own podcast. What would be the one story you would want to share?
I think the story of carving my own path. We’re taught to believe that there’s a very linear path in life, and it’s just not the case. Everything I’ve done has gotten me to the point I’m at now, which has included everything from running a turkey farm, to my psychology degree, and running an office that was very on par with the Wolf of Wall Street. The path to happiness is usually a messy one, and I think the more we talk about that the less pressure we’ll feel to get it ‘right’.
Part of the influence of the podcast is your love of travel. Can you share a standout trip you have taken?
There’s SO many! I once walked the Camino de Santiago solo across Spain which is 1000km. I did it before it became popular, and in winter no less! I was about 27, had no idea what I was doing, terrible gear, a terrible map, and no cell phone. It was an adventure of epic proportions and saw me sleeping in caves, eating all the bread I could find, and growing blisters the size of second toes on a reasonably regular basis.
You and your partner are very much slow travellers, often staying in self-contained accommodation or your van. Why does that appeal to you soon much?
Haha, that’s the first time I’ve been called ‘slow’ at anything in life! When Fernando and I travel we really like to explore and experience a place off the beaten track. Van travel and long road trips definitely allow us to do this.
I also LOVE sleeping under the stars to be more connected to nature so van trips have long been a favourite of ours. Very handy is that Fernando speaks a few different languages, which definitely helps get even further off the well troden path (and fed at the same time).
What are your top bucket list travel plans you will be ticking off soon?
I have a real soft spot for the Canadian Rockies so I’ll be heading back there soon, as well as Brazil (Fernando’s home) as it’s been too long between visits. In addition, I’d love to venture to Morocco and new Mexico (US). The desert calling is strong right now.