Our Story


We Are Sincere hopes to revolutionise the travel wardrobe, one suitcase at a time. We are a luxury travel clothing brand created by travellers for travellers.

After years spent carefully curating her own travel wardrobe, intrepid traveller and journalist, Skye Gilkeson, found there was a lack of versatile, stylish and comfortable pieces on the market. She also found she had to replenish her travel uniform with each trip; a time-consuming, expensive and environmentally draining habit. We Are Sincere is a considered response to those problems.

We want to help you pack smarter and travel lighter by offering seasonless, luxury staples, innovative multi-use pieces and premium activewear, built to last. We hope our pieces carry you from your everyday to your travel days.

As the name suggests, an honest, transparent approach underpins every part of the We Are Sincere brand ethos. Each piece is made on purpose, in a conscious and ethical way - respecting both people and planet.